SERVICES
Market Research
Our Boots On Your Ground.
Whether they are our actual boots or virtual boots (it will be both), we are going to make sure your market has been thoroughly treaded on, so to speak. Every market has a story to tell. With a visit to your site and a bit of internet surfing, we can help bring your project’s story to life. What makes your site great? Where is the nearest shopping, medical facilities, restaurants, and entertainment options? Who lives around the site? What are they like? We will visit the competition, talk to local seniors and adult children, check out the quality of the local shopping options, and even pay attention to the kinds of cars people are driving. Every little bit of detail can help tell your project’s story.
Site Feasibility
Dirt, Parking Lots, and Ugly Buildings.
Independent living, assisted living, or memory care? What’s the right size for the apartments? What amenity spaces and services will residents demand? When it comes to senior housing, not all sites are created equal. We will help you look at your local market and understand the demographics and psychographics. From there we will analyze the supply and demand characteristics, shop your competition, and work with you to refine your project to ensure it is positioned well for success.
Sales Training
It's Emotional. It's Fun. It's Unique.
Selling senior housing is rewarding and fun. It is also emotional, and intense. The sales cycle in senior housing can be less than a day or take more than two years. It’s an emotional process and involves many parties. Senior housing sales advisors need to be great listeners, empathetic, and persistent.
It’s their job to build trust and work with prospects and their families to find the ideal living situation. With more than 35 years of experience in senior housing sales, we can ensure your team is armed with the knowledge and skill to be successful.
Marketing & Branding
We Help People Find You and Like You.
At the end of the day, the goal of marketing is pretty simple. Find your audience, understand their wants and needs, tell your story, and be a resource. If you can do those things, prospects will find you and you’ll be well on your way to a successful project. We have helped close to 100 communities with brand development, creative services, media plans, content development, social media, community outreach, PR, and event planning. We have won numerous awards for our work, but we feel the best measure of a successful marketing plan is a full building with happy residents and families.
Operations
Where the Rubber Meets the Road.
This is it. You have a great location. The proforma was dialed in, the marketing plan was solid, the sales team is knocking it out of the park, your employees are well trained and engaged, and residents are moving in. Are you ready to exceed expectations? A strong operational plan will ensure you are delivering the expected results to your investors, employees, and residents while meeting lender obligations and complying with regulations.
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